Stop Wasting Time on Random Tactics and Start Developing the Skills that Give the Best Hockey Players Their Edge

What if you could START every season faster, stronger, and more explosive?

What if you could PLAY all season without constantly worrying about breaking down or getting injured?

What if you could FINISH the season feeling better than when you started?

Hi, I’m Kyle Coogan.


I’m a Certified Strength and Conditioning Specialist, specializing in hockey performance training and injury prevention. I’ve worked with athletes ranging from high school to college to the NHL.

I’ve placed at national-level powerlifting competitions, such as the Arnold Sports Festival and have a degree in Nutrition.

Together, with my team at Pure Performance Training, we’ve helped thousands of athletes to unleash their full potential, on and off the ice.

Skills and talent aren’t enough anymore.

The game has evolved; it’s faster and more competitive than ever. 

That means many talented players will be left behind. 

I hear the stories every day. Hardworking, dedicated players who genuinely want to compete at the next level are being told they’re:

“Too slow.”

“Too injury prone.” 

“Too out of shape.”

“Better luck next year.”

It seems that some players make the leap from good to great while others get stuck.

Here’s one thing that seems obvious to me: stick and skating skills are important but don’t address the physical aspects of the game. 

To get the edge, you must continue to develop and improve. 

At the elite level, the most successful players are playing a completely different game.  

It’s not enough to just train harder. You must train smarter.

“I’ve been lucky to train with Kyle for the past few years. Not only does he have a deep knowledge of strength and conditioning, but he also knows how to get the best out of the athletes he trains. After working with Kyle, I feel confident in my physical and mental preparation to withstand the rigors of a Division I ice hockey season.”

Harry Markell, Team Captain - Dartmouth College, Worcester Railers ECHL

It’s hard to know where to start

There’s so much confusing and contradictory information online and in social media it can feel overwhelming. 

You’d think the field of sports performance would be an open forum propelled by science and research that’s then applied to an ever-changing understanding of the human body. 

But it’s not. 

Even at the highest levels of sports, athlete health and performance are hopelessly disconnected from the needs of individual players. I’ve seen it first-hand.

It’s no wonder athletes today are unsure about the best ways to train, eat, and recover

We can–must–do better. 

Many different fields–Sports Nutrition, Exercise Science, and Physical Therapy–have shone their flashlights into different parts of this cave, but the work is siloed and incomplete. 

And that puts us in a rather unique position, to connect the dots

Over the last decade, our multi-disciplinary team has analyzed health and performance from every angle–identifying root causes, not just chasing symptoms. 

We’ve field-tested dozens of methods for isolating limiting variables in individual athletes.

We combine that information with the latest techniques in training to give our athletes an unfair advantage over the competition

“Kyle’s off-ice training is outstanding! As a player with a lot of past injuries, Kyle has always been able to tailor and adjust my programs to allow me to stay healthy while maximizing gains. Beyond his training acumen, he’s also one of the best people I know. He cares deeply for all his athletes and is someone I consider a friend as much as a coach.”

Conor Tobin, Williams College, Tabor Academy

It’s not magic. And there is work involved. If you think going through the motions is enough, we’re probably not for you. 


If you have a vision for your game that isn’t confined by limitations or other people’s expectations.



You’re the type of person who likes to be in control of your destiny and believes no matter the circumstances, something can always be done to improve. 

Then let me introduce you to our signature program for hockey athletes, Performance Longevity.

Performance Longevity 

Develop the Deep Skills That Give Winners Their Edge

 The Secret Skill of Performance Longevity

Being strong isn’t enough. 

Being fast on the ice isn’t enough. 

You need both–that’s real power. 

But even these skills aren’t enough if you want lasting success. 

How many great athletes are flashes in the pan, flaming out after one or two good seasons? 

For us, it’s about longevity and durability. Finding ways to stay healthy and improve year-over-year. 

We all know generic, cookie-cutter training programs don’t work. 

You must match the strengths and weaknesses of the individual player to the demands of the sport and position. 

It sounds straightforward until you consider individual differences in biomechanics, height and body shape, muscle fiber balance, energy system dominance, prior training, and injury history. 

That’s why each player begins with a comprehensive evaluation where movement limitations and asymmetries can be identified, and a customized program designed to meet players where they are

Forget “sports specific.” We take athlete-specific approach.

“Kyle is the best in the business. Nobody works harder for their athletes. He tailors your program to your body and goals. He is truly one of the elite coaches out there who care as much about the person as he does the athlete. Couldn’t be happier than to have Kyle help me chase my dreams as a hockey player.”

Coleman Nee, New Jersey Titans, NAHL

Performance Longevity unfolds in three phases.

Each block has a distinct focus that is scientifically designed to rapidly accelerate results while avoiding costly injuries.


We’ll establish a baseline of training habits and movement skills that build your foundation. The early focus is on balance, strength, and endurance. 

You’ll discover:

– Strategic soft-tissue release and joint mobility drills to bulletproof your body from injury. 


– The best exercises for building base levels of strength to skate faster and shoot harder.


– The right way to transfer force when changing directions…the number one place non-contact injuries occur.


You’ll accumulate more training volume with an increase in intensity as you move and perform at higher levels. 

You’ll discover: 

– The keys to building explosive power for breakaway speed.


– Our top three methods for building your aerobic engine for increased shift endurance, and enhanced recovery between games…even late in the season


– The secret to multi-directional power  


Phase Three combines all program elements to “lock in” gains. 

You’ll discover: 

–  How to use “rebound” days to expedite recovery and avoiding overtraining 

– Straightforward lifestyle, nutrition, and hydration strategies that will fuel peak performance throughout the season. 


– How to keep the momentum going into the next season and overcome obstacles that have derailed you in the past  

Performance Longevity –Program Structure, Costs, and Bonuses

The Spring/Summer session begins in May.  

You can choose to train for 8, 12, or 16-week 

Once the program is full the next enrollment opportunity won’t be until summer. 

Groups times are at 4pm, 5pm, and 6pm M-F.

Step One: Choose the number of times per week you want to train (2x/week or 3x/week)

Step Two: Choose the days and times that work best for you.

Step Three: Schedule your initial evaluation (approximately 30-minutes)

Step Four: Sit back, let us handle the details from there.

The Details

Here’s what you get:

Comprehensive Movement Assessment 

8, 12, 0r 16 weeks of Done for you Custom Programming and Coaching

@ 2x/week = $55/per session. Billed in four-week phases of $440.

@ 3x/week = $50/per session. Billed in four-week phases of $600.

Personal Training (HOCKEY)

12 weeks 2x week

Personal Training (HOCKEY)
12 weeks 3x week

An Unbeatable Guarantee: Try it for 30-days 100% Risk-Free

We’ve packed a ton of high-quality information into the Performance Longevity program, and I want to make sure you’re able to integrate it into your daily life and make sure that it is really working for you. 

If you’ve come to all the sessions and don’t feel that your expectations were blown away for any reason, I insist you get back 100% of your money back. 

Our reputation is everything, and we have zero interest in selling anything you don’t feel is worth multiple times its value.


Common Questions 

How is this program different from others like it?

Most sport specific training programs are broadly designed around the attributes and demands of the sport. It sounds straightforward, except it overlooks the most important variable: the athlete.

See, athletes aren’t blank slates. There are substantial variations in height, skeletal shape, muscle fiber make-up, and underlying physiology that impact the way you move, how you adapt to stress, and your predisposition toward certain injuries.


That’s why we identify these variables BEFORE the start of the program through a targeted assessment, so you can be confident that what you’re getting is what you need. 

What does a training session look like?

It depends. Every player’s program is tailored to their specific needs. Some programs might be more focused on endurance, while others more on speed or power development. 

In the broadest sense, programs will follow a three-phase progression model, including warm-ups, biomechanics, speed and explosiveness drills, resistance training, and player-specific conditioning. 

How do I sign-up?

Click the button on the page that corresponds to the number of times per week you would like to train. That will take you to a sign-up page where you can create a profile and enter payment information.   

How does scheduling work?

Once you’ve signed-up for the number of times per week you want to train (2x or 3x/week), we will contact you to book times that work best for you. You can book all your appointments for the full time you signed up for, or schedule as you go, based on availability. 

What if I have zero experience in a gym?

Great. Welcome. We love beginners.

Is it safe for kids to weight train?

In a word, yes. The safety and efficacy of resistance training for middle school and high school athletes is clear and well established in the research.  

Also keep in mind that weight training is only one component of a larger, multi-pronged strategy aimed at all-around physical development. For most middle schoolers, much of their exposure to weight training will focus on learning proper form and mechanics, not setting world records.

Will I get big and bulky?

Bodybuilding style workouts with lots of isolation exercises (think bicep curls or leg extensions) have very little carryover to dynamic, full-body athletic activities, like hockey. Carrying excessively large muscles doesn’t either.

Our program keeps the goal the goal. We focus on training that corresponds to your athletic demands. We’re not interested in turning you into Arnold Schwarzenegger (no disrespect to the Governator intended). 

What if I’m injured?

That’s a tricky question because it depends on the nature and extent of the injury, phase of healing, and other variables best left to a medical professional. If you have any concerns specific to participation with an injury, you can contact me directly and I will set up a joint consultation with our Physical Therapist, Dr. Conor Nordengren.

Can I do the program on my own?

You could. Technically. I guess. But I don’t recommend it. Over a twenty-year career working with kids and adults it is very clear that information alone isn’t enough. There will be questions that arise, tweaks that need to be made, limiting beliefs or changes in circumstances to overcome. And for that, you’ll need coaching. 

Why is it so expensive?

Let’s be honest, price is the pink elephant in the room. It’s the first thing 99% of our best, long-term clients were concerned about when they first started, too. 

So, let’s talk about. 

I could tell you about all the accomplishments of our staff, or brag that we’ve worked with thousands of youth and professional athletes, but I think most decent facilities would say the same thing. And they’d be lying to you.

Just kidding. The truth is we are priced at the high end of the market for youth sports training. There are cheaper alternatives. That is…if you believe you’re getting an analogous product and comparable level of expertise. Which you are not. Not kidding.

We offer a premium service, and we charge premium prices. It’s not for everyone. I’m not saying otherwise. But I can tell you the reason we’ve been in business for so long–because of the value we give to our clients. 

At the risk of belaboring the point, value is the peace of mind you get knowing you’re in hands of an exceptional team who will guide through a complex, multi-stage journey with–often–unpredictable twists and turns. And we’ll do it knowledge, experience, and care that you won’t find anywhere else. 

The price is just what you pay for all of that.

Personal Training (HOCKEY)

12 weeks 2x week

Personal Training (Hockey)
12 weeks 3x week